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'Nuts&Fit' Profit Maximisation Using Linear Programming Model

Optimized Nuts&Fit production for profit using linear programming, sensitivity analysis, and strategic responses.

This project focused on optimizing production for Nuts&Fit, a healthy food company, through a detailed analysis using linear programming and sensitivity analysis. By developing a model with an objective function and constraints, the team aimed to maximize profitability while considering production capacity and demand constraints. Through the application of the simplex method and sensitivity analysis, the group provided recommendations to enhance Nuts&Fit's profitability and operational efficiency.


The results highlighted the significance of data-driven decision-making in production planning for Nuts&Fit. The team identified opportunities to increase profitability by focusing on high-profit products like Granolas and maintaining a balance between realistic expectations and maximizing profitability.


Recommendations included diversifying suppliers, implementing robust inventory management, and conducting ongoing market research to stay competitive and adaptable in the industry. By adopting these strategies, Nuts&Fit can ensure long-term operational resilience and financial stability.


Rishi Rajesh Savla

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